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In this recent feature, Intelica’s Todd Kohlbecker shares how early site selection, data-driven insights, and disciplined portfolio management can unlock long-term value for franchise operators.

According to Kohlbecker, franchise leaders tend to prioritize rent too soon, overlooking the early decisions that ultimately impact long-term performance. He encourages clients to focus first on the fundamentals like choosing the right market and the right location for their customer base.

Read the full Franchise Times article here.

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