Trending Now: Theme Parkifying

February 23, 2015

Why spend the day driving from store to store — running errands, handling the shopping, grabbing a bite to eat or even finding a way to treat yourself — when you could get it all in one location? That’s what commercial real estate investors are wondering, and it has many calling for theme parkifying to be a big trend in the year to come.

A recent article in Chain Store Age, a leading provider of retail news and analysis, reveals that shoppers are open to the customized retail offering that theme parkifying would provide; one that combines several concepts under the same roof. Rather than making several stops or smaller trips, consumers could find everything they need and more in one theme parkified big box store.

For example, the New York and Chicago locations of Eataly offer a food and wine emporium, complete with retail, restaurants, eateries and even cooking schools to consumers searching for a more compelling and convenient shopping experience. Following suit, more retailers may get creative with business partnerships or new takes on the theme.

Not only will this type of development maximize the sales per square foot in the smaller spaces available in high density markets, it opens new possibilities for empty big boxes in otherwise buzzing strip malls and shopping centers across the country.

Because the commercial real estate professionals at Intelica are constantly working with developers and new businesses to create exciting opportunities, we are uniquely qualified to help you find the right way to leverage this trend in the St.Louis market. Contact us to earn more about theme parkifying and how it can apply to your business’ needs.